PR Campaign Planning
In advertising, pre-campaign planning; target audience research; campaign schedule analysis; reach and frequency and post campaign evaluation are the norm. Traditionally, PR practitioners have not had access to the research and tools to allow them to engage in such planning due to the high investment costs. MediaMarket has made the investments in planning research and tools on your behalf, and now through our team of consultants we can help you.
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Research your Target Audience
Access up to date demographics, brand purchasing behaviour, lifestyle attributes and media consumption data and trends.
Optimise your Campaign Schedule
Optimise your PR Campaign by looking at what different media mixes will deliver against key audiences in advance so you can prioritise media targeting.
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Set Measurable Campaign Objectives
Setting objectives that are measurable and achievable is important to any campaign. Using TGI Research our consultants can now work with you to set objectives around Audience Reach for multiple specific audiences and frequency of message delivery.
Example Objective:
Reach 55% of ABC1 Women 35 - 54 with a Minimum 2+ Message Frequency of 2.5 |
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