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TNS Media Intelligence confirms its leading position in European News Monitoring by acquiring MediaMarket in the Republic of Ireland!
11.01.2008

Taylor Nelson Sofres plc (TNS), a world leader in market information and insight, has acquired MediaWatch Limited (MediaMarket), Ireland's premier media intelligence provider, boosting TNS Media Intelligence's offering and market share in Western Europe.

Established in 2002, MediaMarket is based in Dublin. The company provides comprehensive media monitoring, measurement and analysis services to Ireland's leading businesses and organisations. Media Market has developed a fully digitalized production system and delivery platform, unique in its market, which provides clients with an accurate and timely delivery of media coverage in digital format.

Media Market has a well diversified base of blue chip corporate clients and PR agencies, including Bank of Ireland, Ulster Bank, Vodafone, BT and Diageo. Following the acquisition, Managing Director, Michael Farrelly remains with the company in that role. Gross assets at 31 December 2007 were £6.6 million.

David Lowden, TNS Chief Executive, said, "MediaMarket is an excellent company with an outstanding position in the Irish market. Having access to TNS' international network and expertise will enable the company to offer new and added-value solutions to its clients. Through this acquisition, TNS Media Intelligence reinforces its strong position in Western Europe, where it has established news monitoring operations in five major markets: France, Germany, Russia, Spain and the United Kingdom."