TNS Media Intelligence confirms its leading position in European News Monitoring by acquiring MediaMarket in the Republic of Ireland! 11.01.2008

MediaMarket scoops four awards! 22.11.2007

MediaMarket win top media monitoring contract! 20.11.2007

Political Analysis Highlights Media Influence 29.05.2007

MediaMarket Expands into Northern Ireland 19.01.2007

Media Market wins two gold awards at International Analysis Ceremony 22.11.2006

Media Market Launches Q Brand Media Analysis Report 10.05.2006

Ireland Brand 'Severely Damaged' in 'Rip Off' Media Analysis 23.04.2006

PR Conference Set to Analyse 'Best Practice in Changing Times' 04.04.2006

Media Market Secures AMEC Accreditation 10.04.2005

Annual PR Conference Set to Scrutinise 'Delivering Value' 01.04.2005

Smoking Ban Media Coverage Shows 29.04.2003

MediaMarket win top media monitoring contract!
20.11.2007

MediaMarket is the leading all-Ireland provider of media intelligence to the public relations (PR), investor relations (IR) and corporate communications markets. Media intelligence encompasses the reporting of key information associated with the PR, IR and corporate communications work lifecycle to include media research, monitoring, measurement and evaluation. Since its inception in 2002, MediaMarket has evolved from a provider of media monitoring solutions to providing a range of media intelligence services using a hosted portal solution.

MediaMarket has grown its customer base significantly and is now the market leader in the Irish market with an estimated market share of 60%. The Company is benefiting from the movement from old paper based PR operations to the internet, software processes and digitised media. The Company estimates a total addressable market in Ireland and the UK of over £175 million.* According to Shannon Rushe, Senior Consultant, MediaMarket:

"We estimate that the media intelligence market is growing at an annual rate of 15%. In Northern Ireland, we are delighted with our growth to date and realise the significant need to provide media intelligence services to a range of blue chip clients in the public and private sector. There is a constant demand for independent evaluation reports which allow companies to assess and make better informed business decisions regarding their media performance. Our clients come from all sectors including financial services, communications, tourism, travel, energy, healthcare, property, publishing, government, education, beverages, retailing and entertainment. Clients include Bank of Ireland, Ulster Bank, Vodafone, BT and Diageo."

MediaMarket's media monitoring solution allows companies to track press, radio, TV and Internet coverage based on keywords within a client brief. Peter Fyffe-McFadden, General Manager of the Belfast office has played a principal role enhancing the technology used by the Company:

"The company has invested heavily in the latest technology to provide our clients with accurate and timely delivery of media coverage in digital format. In Belfast, we have introduced technology which has radically changed how quickly Companies can access broadcast coverage. At the click of an email, clients can now receive television and radio coverage, shortly after it is broadcast. The days of typing up and receiving transcripts hours later are becoming a thing of the past. At MediaMarket, our goal is to guarantee that our clients can access, assess and evaluate their coverage minutes after it appears in the public domain."

Shannon Rushe, from MediaMarket, explains how the market landscape is evolving:

"The Company's professional services offering involves consulting with clients in the areas of PR planning and evaluation, corporate communications, reputation management, sponsorship analysis and investor relations evaluation. These services are delivered via a dedicated in-house professional services team."

The quality of MediaMarket's professional services delivery has been recognised internationally, winning a number of major accolades. In 2006, MediaMarket won two gold awards (one for the quality of its work with 3 Ireland (the mobile phone company) and the other for the "Best International Member" award) and a bronze award at the prestigious AMEC Communication Awards in London.

*Source: Company estimates and competitors' statutory accounts.