Each year MediaMarket embarks on a detailed Media Analysis and Evaluation campaign to demonstrate the power of media intelligence. Often gaining recognition in the media, the projects demonstrate the power of media evaluation.
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Irish Election 2007 In May 2007 MediaMarket published research around the political campaigns for each major party in the Republic of Ireland election, relating to media performance over the nine month period in the run up to the election and on the day before the voting polls opened, 23rd May 2007. The exercise demonstrated the value of the media in the respective campaigns of the political parties, producing some interesting results. Click here for the full report › Ireland's Rip off Republic 2006 A three-year research and evaluation programme into national print media coverage of the "Rip-Off" Ireland phenomenon showed that Ireland's corporate reputation has been severely damaged by media reports on "Rip Off" Ireland... Click here for the full report › | | |
A&E Crisis 2005 In 2005 the nations 'Health' had repeatedly been identified as one of the biggest political issues since Bertie Ahern and Mary Harney first formed their coalition. Central to this has been the situation concerning the A&E departments, not least because they are at the frontline of our health service... Click here for the full report › Smoking Ban 2004 An 18 month research and evaluation programme into print media coverage of the Irish smoking ban by MediaMarket, prepared for the PRII Conference 2004, showed that pro-ban lobbyists managed to capture and secure a greater aggregate Share of Voice in the overall media debate over anti-ban campaigners... Click here for the full report › |
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